Concerned about the loss of steam and relevance of the motor park rally style of reaching out to drivers and members of the public in its campaign for safer road environment, the Federal Road Safety Corps (FRSC) has changed to the townhall meetings and press conferences as the alternative campaign strategies while not totally negating motor park rallies.
This was contained in a press statement made available to news men in Abuja by the Corps Public Education Officer, Assistant Corps Marshal Olusegun Ogungbemide According to him, Over the years, the Federal Road Safety Corps had always relied on the motor park rally method of public enlightenment programs by which drivers and travellers are gathered at the parks where road safety education and enlightenment issues are shared to them through interactive sessions with the participants.
But with increasing cases of lawlessness being displayed by drivers, mostly commercial and the fatalities recorded from road traffic crashes, the corps has since discovered the impotence of such method where the main target Audience are not readily available at the time of the rally.
“Consequently, a new method has to be worked out in alignment with developments in communication systems. While shedding more light on the new method, the FRSC education officer disclosed that in his commitment to eradicating pervasive cases of road traffic crashes being recorded across the country,
The Corps Marshal Shehu Mohammed approved the use of town hall meetings, on transit campaign and press conferences as the most suitable means of communicating road safety messages to the target groups which every command has been directed to adopt henceforth.
The Corps Marshal in his diligent commitment to finding solutions through appropriate means of reaching out to the public especially the drivers and commuters in passing road safety messages saw the need to review our old engagement system with the public through a more effective communication system.
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